Jodat!

When I’m traveling I like to take photos of great lawyer advertisements. Here’s one of my all-time favorites, from Bradenton, Florida. It’s for the Jodat Law Group, which apparently practices in the areas of automobile accidents and divorce. “Who’s that,” you ask? “Jodat!”

If I may make a gentle criticism, I think that Jodat failed to reach for the poetry in his ad. Instead of “Who’s that? Jodat!”, he should have written, “Who that? Jodat!” or better yet “Who dat? Jodat!” The best writers know when to ignore the rules.